Usain Bolt has a simple formula for success; be the fastest man in the world and look good doing it – oh, and dance when he’s done. PUMA introduces the Bolt Collection, an athletic training collection of apparel, footwear and accessories designed by Usain Bolt to withstand a hard-core workout but with undeniable street style. The Bolt Collection incorporates Bolt’s favorite colors, preferred styles and silhouettes. It’s a collection that he wants to work out in or wear to the club for a long night of DJ-ing. The cornerstone of the collection is the Bolt Crest. The crest is a compilation of different symbols near and dear to Bolt’s heart. The lion heads are iconic symbols of Jamaican culture, the lightning bolt stands for Usain’s more than appropriate nickname, and the saying “To Di World” is the name of Bolt’s trademark pose. The crest sits on a backdrop of a track – or, as Bolt likes to call it, “the office” – and the sunburst symbolizes Bolt’s home country of Jamaica, for which he won three Olympic Gold medals.
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