Ben Sherman Modern Classics | Autumn/Winter 2010 Collection

British brand, Ben Sherman has launched a premium capsule collection for Autumn/Winter 2010. Founded in 1963 when Ben Sherman himself began making shirts in a small Brighton factory, the brand has seen the trends of each new generation come and go over the last five decades. Introduced at a time when British heritage brands are experiencing something of a revival and premium menswear boutiques go from strength to strength, Ben Sherman reflects on the simplicity of the classic pieces that have become true staples of the modern wardrobe. The 12 piece collection is currently available at select UK retailers.