Anti Sweden

here’s some more info on Anti Sweden [online soon], as far as we know the only jeans brand from Norway. conceived by oslo-based agency Anti, the brand takes inspiration from its homeland, known for its eternal midnight and thriving black metal scene.
Anti Sweden is a tongue-in-cheek style statement against better-known jeans brands from neighbouring sweden. the brand’s core product are black jeans and it launches with the limited-edition anti sweden 666 jeans, a unisex model available in all sizes.

printed in the pocket lining of this first edition line you’ll find occult-inspired illustrations of american artist justin bartlett who worked with quite a few norwegian metal bands. anti sweden is available at the anti store. location: kristian augustsgate 13 [sentrum].